Hi! I’m Victoria Lank.
UX Strategy | UX/UI | Web | Content
I translate complex ideas into clear, accessible digital experiences. My work focuses on content, structure, and usability—helping organizations communicate effectively across web, policy, and mission-driven contexts. With a background in education and UX, I bring a strong emphasis on clarity, accessibility, and real-world understanding.
Case Studies ↓
Homepage Hero Optimization
Government • UX/UI Design, Market Research & Testing • 2025
Led homepage redesign with live preference testing of 30+ users at public trade fair.
Optimizing City Management System
B2B • Product Design • 2023
Optimized the operational section of a comprehensive city management SaaS system.
Designing Website for Mission-Driven Nonprofit
Nonprofit • UX/UI Design, Content Strategy, Brand Development • 2026
Web development project for an emerging nonprofit, with a strong focus on UX, content strategy, and brand development.
Repositioning the Texas Water Controversy
Government • UX/UI Design, Content Strategy, Information Design • 2025
Helped a Texas state government agency to rethink how it was conveying its stance on a water rights controversy that had gained national attention.