Case study / 2024-5

Embrace Your Highest Potential

UX/UI, Web, Content, & Brand Design

A content creator with a successful online business shifts into a new identity with a new website & brand design.

*The links to external sites on the website currently need to be updated due to a brand name change that happened after this project was completed. These links should be updated shortly once we have re-initiated the next phase of the project.

Background / Before

A spiritual content creator with a large online following has built a brand identity around the occult.

However, his brand is starting to shift away from the occult & into more general personal development.

His successful online business includes a YouTube channel, Patreon account, and booking site, but no website.

Customer Research

I next interviewed two of the client's followers and surveyed 75 to gather demographic info & needs/preferences. Below is one of the data points that was gathered.

Initial Concepts

I created some initial concepts, using the client's original brand design & messaging.

However, we quickly found that the client needed to shift his branding to align more with his updated brand vision.

End Result

In the end, I developed the website using Webflow, enabling complete customization. I implemented a few custom-coded elements, including the Cookies Preferences pop-up.

Check out the live website →

Updated brand identity with effective messaging

Testimonials add social proof / establish trust

Links to videos drives traffic to YouTube

Patreon course collections

Newsletter signup & blog driving engagement and SEO

Easy booking

Mobile responsive site & includes custom cookies popup ensuring compliance with global regulations

Recommended next steps

Update the site to reflect updated branding & updated social links (since this project, the client changed his business name, and his social links have changed).
Conduct preference testing for messaging/designs.
Streamline links & consider adding booking directly on site.
Consider creating online courses using a platform like Skool or Kajabi and/or a web app in the future.
Add group coaching call options.

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